Physical assets include ready-for-sale inventory, office furniture and fittings, packing materials, and operational equipment with an approximate book value of S$13,000–15,000. Final inventory count to be confirmed at completion.
设施设备
The business operates in a competitive kids retail market; however, competition is largely fragmented. Its key competitive advantage lies in its owned Instagram parent community of over 32,000 followers, which is difficult and costly to replicate. This significantly reduces reliance on paid advertising and provides strong brand differentiation.
市场竞争
With an established parent community and proven revenue foundation, the business offers multiple scalable expansion paths including private label, subscriptions, B2B partnerships, and digital products, enabling significant upside beyond its current operations.
扩张潜力