1. Physical Assets:
Inventory: $70,000 of inventory
Fixture for Physical Store/Pop Up
2. Digital Assets:
E-commerce Platform: The website and backend systems supporting online sales.
Social Media Accounts: Engaged following of close to 17,000 across platforms, which is valuable for marketing and brand visibility.
Customer Database: more than 3500 purchasing customers data on our website. Information on past and current customers, including contact details, purchase history, and preferences.
Marketing Materials: Digital assets such as promotional videos, images, and campaigns already created.
Email Lists: More than 5000 Subscribers for newsletters, offers, and marketing campaigns.
Influencer and Media Relationships: Connections established for product promotions and collaborations.
3. Intangible Assets:
Brand Name and Reputation: Established brand equity and strong market presence with over 20 beauty awards and media features in leading publications like The Straits Times, CNA, Harpers, and Women's Weekly.
Trademarks: Trademarks in Singapore and other key international markets. (China, Indonesia, Australia, US, etc)
Customer Loyalty: A strong repeat customer base (70%).
Supplier Relationships: Established and reliable relationships with manufacturers and suppliers, ensuring consistent product quality.
Partnerships: Partnerships with physical retail outlets that currently carry your products.
设施设备
The business has significant growth opportunities in several key areas:
-Overseas Expansion: Currently retailing in Singapore, the brand holds trademarks in a few key international markets, providing a strong foundation for geographic expansion. With the growing demand for quality skincare globally, there is ample opportunity to enter new regions and increase revenue streams.
-Product Range Expansion: The existing product lineup has been well-received, and there is potential to expand into complementary categories or introduce new products to meet evolving consumer needs. This can cater to a broader customer base and increase average order values.
-Channels Expansion: While 95% of sales come from online channels, there is an untapped opportunity to develop a stronger physical retail presence through partnerships with more brick-and-mortar outlets or establishing standalone stores, providing customers with a tactile product experience and boosting brand visibility.
扩张潜力
Training and Support:
The business has recently transitioned to a 3PL fulfillment model, significantly reducing the owner's time commitment and headcount expenses, streamlining operations for ease of management. A dedicated marketing team member will continue under new ownership, ensuring continuity in brand promotion and customer engagement.
The current owner is also willing to assist with the transition for up to 2 months, providing valuable guidance on operations and potential expansion strategies. Longer transition support can be arranged under a mutually agreed salary plan to ensure a smooth handover and sustained business growth.
支持培训