生意详情
This is a rare opportunity to acquire one of Singapore’s most valuable and highly targeted digital communities.
SGMommies is a private, female-only Facebook group with over 33,000 verified women in Singapore, primarily:
- Expectant mothers
- Pregnant women
- Mothers with infants and young children
This audience is widely recognised as one of the most sought-after consumer segments in Singapore.
WHY THIS GROUP IS A GEM
- Highly targeted & trusted audience
- Entry is strictly moderated. Only women in Singapore are allowed, ensuring authenticity and relevance.
- Exceptionally high engagement
The group is extremely active, with strong daily engagement, fast response rates, and genuine peer-to-peer interaction — not a passive or “dead” community.
DIRECT ACCESS TO DECISION-MAKERS
Mummies are key household decision-makers for:
- Baby & kids products
- Education
- Healthcare
- Insurance
- Home services
- Lifestyle & family-related brands
PROVEN MONETISATION POTENTIAL
The group currently only accepts sponsored posts on a limited basis. Advertising has not been aggressively monetised — making this a significant untapped revenue opportunity for the right buyer.
IDEAL BUYER
This asset is ideal for:
- Media companies
- Brands targeting mothers & families
- Agencies managing FMCG, healthcare, education, or lifestyle clients
- Entrepreneurs looking to become a media owner with immediate reach
THE BUYER CAN:
- Scale sponsored content & brand partnerships
- Launch subscription-based promotions
- Build an integrated media ecosystem (FB group + website + newsletter + events)
Use the group to expand an existing business with instant credibility
FOUNDER's ROLE & TRANSITION
- The group is currently managed by the founder.
- Seller is open to retaining a 10% advisory stake, purely as an advisor (non-operational, non-active shareholder).
The seller is willing to share growth, monetisation, and expansion strategies with the right buyer. The reason for sale is time constraint, not performance. This community has strong potential, and the seller does not wish to see it underutilised.
PRICING & CONFIDENTIALITY
- Asking price: SGD 250,000 (non-negotiable)
- Due to the privacy and trust of group members, full details will only be shared with serious buyers.
A SGD 100 refundable fee is required to access detailed insights (deductible from the final purchase price).
This is strictly to protect member privacy and ensure alignment with responsible buyers.