Established Women's Wellness E-Commerce Store | Health & Personal Care | $556K Ttm Revenue

The founders are reallocating their focus, capital, and time toward other projects.

This is an established, highly profitable direct-to-consumer health and wellness supplement brand specializing in proprietary, hormone-free formulations designed for women navigating perimenopause and menopause. Operating online since July 2021, the brand offers a curated portfolio of 23 high-margin SKUs targeting key areas such as hormonal balance, sleep, and overall wellness.

The business benefits from proprietary formulations, streamlined fulfillment, and strong quality control, while Shopify payment processing supports a favorable working-capital cycle. With $556K in TTM revenue, $142K in TTM net profit, a 65.4% gross margin, a 25.6% net margin, 47 consecutive profitable months, and a 64.2% repeat customer rate, the brand represents a turnkey digital asset with significant potential for international expansion and broader product development.

Continued Business Operations: For investors or hands-off buyers seeking a turnkey asset, up to 90 days of dedicated transition support is included to ensure a smooth system, supplier, and operational handover. It is entirely up to you as a buyer whether you retain support post-acquisition or prefer taking over day-to-day operations yourself.

Key Highlights

TTM Revenue: $556K
TTM Net Profit: $142K (25.6% Net Margin)
Gross Margin: 65.4%
Order Economics: $77.32 Average Order Value (AOV) across 7,195 TTM orders
Customer Loyalty: Exceptional 64.2% repeat customer rate and 22.1% subscription order volume
Core Operating Platform: Shopify Storefront | Meta Ads & Google Ads | Klaviyo Email & SMS
Operational Efficiency: Fully managed post-sale for a completely hands-off investment

Investment Highlights

Strong Unit Economics: A 65.4% TTM gross margin and a $77.32 Average Order Value yield $50.53 in gross profit per order, providing strong profitability to absorb ad acquisition spend while maintaining a 25.6% net margin.
Proprietary Formulations & Domestic Fulfillment: Features brand-owned, hormone-free supplement formulations with direct manufacturing and streamlined fulfillment.
Self-Funded Growth Model: Customers pay upfront at checkout through Shopify payment processing, creating an immediate positive cash flow cycle before monthly supplier and fulfillment invoices are settled.
Highly Sticky Subscription & Repeat Base: High customer retention driven by 64.2% returning buyers, 22.1% recurring subscription orders, and an active database of 14,093 customers on file.
47 Consecutive Profitable Months: Consistent operational profitability track record since launch in July 2021, proving sustained demand in the booming women's health sector.

Market Opportunity

Untapped Email & Retention Flows: Re-engage the 14,093 contacts on file through automated Klaviyo post-purchase, win-back, and subscription cross-sell sequences.
Expansion: Grow into Latin American markets and the US Hispanic women’s health segment.
Amazon Expansion: Launch on Amazon and other marketplaces to unlock new revenue channels beyond Shopify.
Subscription Optimization: Increase subscription order penetration beyond the current 22.1% level by introducing multi-month replenish-and-save bundles across top-performing individual SKUs.

Marketing & Growth Infrastructure

Meta & Google Acquisition Engine: Multi-channel advertising campaigns driving targeted high-intent traffic to specialized menopause and wellness landing pages.
Klaviyo CRM: Pre-configured email database containing 14,093 customer profiles driving high-margin repeat sales.
Shopify DTC Storefront: Highly optimized, localized Shopify webstore with custom product pages, subscription integrations, and seamless checkout flows.

Assets Included in the Sale

Turnkey Shopify storefront and primary domain ownership
Full ownership of the brand, trademarks, logo, and digital marketing assets.
Complete ownership and documentation of all proprietary hormone-free formulations across 23 SKUs.
Direct manufacturer relationships and streamlined centralized fulfillment.
Customer database with complete historical purchase data.
Configured Klaviyo email marketing instance and Meta/Google ad account history.

Competitive Positioning

Unlike generic reseller or dropshipping businesses, this business stands out as a defensible, brand-owned asset:
Proprietary Intellectual Property: Owns its unique supplement formulas tailored specifically for menopause and perimenopause.
High Customer Lifetime Value: Exceptional 64.2% repeat purchase rate driven by recurring monthly supplement consumption.
Outstanding Profit Margins: Premium 65.4% gross margin supporting a healthy 25.6% net profit margin on a $556K annual revenue baseline.

Growth & Scaling Opportunities

Scale Subscription Penetration: Optimize checkout flows and offer subscription discounts to turn one-time buyers into recurring monthly subscribers.
Expand Catalog Depth: Expand the product range with complementary women’s wellness products, such as bone health, stress relief, and skin elasticity supplements.
Leverage Retargeting & Email Automation: Expand lifecycle email sequences in Klaviyo to convert non-purchasing site visitors and churned subscribers.

Day-to-Day Operations

Managing daily customer orders and automated warehouse fulfillment dispatch.
Reviewing advertising account efficiency and managing digital ad spend.
Overseeing inventory levels with the manufacturing partner.
Managing customer service, inbox support, and post-purchase inquiries.

Reason for Sale: The founders are reallocating their focus, capital, and time toward other projects.

Included Transition Support: Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.

Turnkey Shopify storefront and primary domain ownership
Full ownership of the brand, trademarks, logo, and digital marketing assets.
Complete ownership and documentation of all proprietary hormone-free formulations across 23 SKUs.
Direct manufacturer relationships and streamlined centralized fulfillment.
Customer database with complete historical purchase data.
Configured Klaviyo email marketing instance and Meta/Google ad account history.

Unlike generic reseller or dropshipping businesses, this business stands out as a defensible, brand-owned asset:
Proprietary Intellectual Property: Owns its unique supplement formulas tailored specifically for menopause and perimenopause.
High Customer Lifetime Value: Exceptional 64.2% repeat purchase rate driven by recurring monthly supplement consumption.
Outstanding Profit Margins: Premium 65.4% gross margin supporting a healthy 25.6% net profit margin on a $556K annual revenue baseline.

Scale Subscription Penetration: Optimize checkout flows and offer subscription discounts to turn one-time buyers into recurring monthly subscribers.
Expand Catalog Depth: Expand the product range with complementary women’s wellness products, such as bone health, stress relief, and skin elasticity supplements.
Leverage Retargeting & Email Automation: Expand lifecycle email sequences in Klaviyo to convert non-purchasing site visitors and churned subscribers.

Up to 90 days of dedicated transition support is included to ensure a seamless handover to your team. Alternatively, for hands-off buyers, two core operators are open to remaining on board to manage daily operations and growth under an agreed structure.